This client already had a highly complex web app built to take in job applications, but the landing page for the app was confusing and potential employees left without even starting an application. A new landing page was needed that would be engaging, interesting, and easy to use. It also needed to be mobile-friendly and search engine optimized, and to use already-existing code so it could be dynamically generated from a database.
Several potential layouts were explored that were all too traditional and “boring”. We needed something that stood out and was memorable. A graphic-based layout was put together, that had askew lines across all of it – only one line was perfectly horizontal, which created a reference point for all the other lines to be recognized as different. Existing assets from other company web apps and sites were reused to create a unifying visual key. Developers supplied code snippets to integrate into the design which would generate a list of positions available for each category, and link to a partially pre-filled application for that position.
- Teamwork: coordinating with 2 client-side developers
- Project length: 6 weeks
- Project cost: $800
- Single page web design
- Photography sourcing & editing
- Graphic and icon design
The Final Result
Click each image to see the details.