A newly formed company needed to secure the support of investors and other key stakeholders, not to mention potential clients. The project started as just a logo, and once one was developed, the scope of the project was expanded to include other supporting materials. A local printing company was collaborated with to provide high quality finished products.
The logo features a friendly and trust-worthy circle with a simplified arc bridge in the negative space of the circle. The shape of a G and B can be found, though they are highly stylized and secondary to the bridge imagery. Navy, periwinkle, and grey were settled on for the core branding colours, to convey technical expertise and trustworthiness. Grids and lines are paired with the circle of the logo in the branding material to add strength and security to the brand’s impression.
A full suite of marketing materials were produced for this company, including templates that could be used by their sales staff without needing to rely on a full-time graphic designer.
- Responsive website design
- Magazine-style brochures
- Business cards
- PowerPoint templates for presentation slide decks
- Microsoft Word templates for quotes, RFPs, and correspondence
- Style guide for web and print use
- Infographics and detailed technical charts